questionnaire

Questionnaire

Objectives- gain quantitative and qualitative information about desired target audience for DRUM AND BASS / DUBSTEP MAGAZINE!

What is your gender?

Male Female


What is your age?

12-16
16-19
19+

What music do u listen to?

Drum and Bass
Dubstep
Dance / trance
Commercial (radio tunes)
Indie/rock

What font do you think would look good in a drum and bass / Dubstep magazine? Please tick

This font (hobo std)
This font – (rose wood)
This font – (stencil)
- (da font.com)
- (da font)

What is your favourite drum and bass / Dubstep artist?
What artist would you like to see on the cover of my magazine?

It seems that all the drum and bass magazines follow suit. They are very plain and bland. The direct adress is quite pixelated which is an effect i can create in photoshop. Also

The anchorage text that reads HIGH CONTRAST links to the direct adress (the model). The font style of the anchorage text and the mast head are very similar. Also the sell lines are in the same font as the anchorage text. The skyline at the top is put there to draw the reader in. The whole cover follows a colour theme. This is based upon what the direct adress is wearing. Also the background of the cover is green, this works well because the red and yellow stand out ontop of the green.

The way they have layed out the magazine cover is so that direct adress is staring into the camera therefore looking directly at the audience. The target audience is obviously drum and bass fanatics.

In each issue there seems to be a free CD with a exclusive mix on it. I could possibly include this in my issue. There is also a bar code inclued on the front cover.

As a magazine they also change the colour of the outline of the mast head so that the front cover is colour co-ordinated.

january 22nd
next week have all 3 covers done and have finished 2 inside spreads.

The anchorage text 'hype and hazzard' link the text to the direct adress. By having two renowned drum and bass artists on the front cover, the consumer would already be being drawn in. The skyline at the top offers the consumer extras of what is inside without them opening the magazine.

The masthead is in the same place as always. Also the writing of the anchorage text and the mast head are the same colour. Each issue there is a colour theme and this time it is yellow black and white. The white of the text stands out on the black.

The sell lines underneath the anchorage text are put there to draw the reader in a bit more. They are the names of the rest of the dj's included inside the magazine. These are put there incase the consumer isnt interested in 'hype and hazzard' and they are interested in the others listed on the right.

The colours that have been used are quite dull and arent really there to draw the reader into the magazine because the reader is already drawn in by the contents of the magazine and not the cover.

Magazine Analysis - ATM

The language used in ATM magazine is very informal because their target audience is teenagers.
The direct address of this magazine are Chase and Status. They take up most of the space on the magazine cover which will gain them alot of publicity. Because drum and bass is making its way up to the surface and becoming more and more commercial publicity like this is good for both the magazine ATM and Chase and Status. The masthead is at the top left where it is on every issue.

The anchorage text is the 'chase and status' across the middle of the page to attract the customers attention. There are not any more texts linked to the image. I think this is because the band are so well known in the drum and bass industry that they sale themselves. Also the people reading and buying the magazine would know who they are otherwise they wouldnt buy the magazine. Also in the direct adress (the image) chase and status are looking directly into the camera, Therefore looking directly into the eyes of the audience.

The sell lines that are 'London ELEKTRICITY' down to cotti are names of other bands featured in the magazine. These are there to show the reader what else the magazine holds inside. By including the big names of what they can find out about inside will draw the reader in and ensure a purchase.
This magazine doesnt use any buzzwords to entice the reader.